Are you starting your business and thinking about pay per click advertising on Google or Yahoo?
Jason Lee Miller wrote in Stanford: SEMs Are Getting Screwed: “Search engine marketers that don’t know what they’re doing are getting ripped off in keyword auctions, according to a new study released from Stanford Graduate School of Business. The researchers claim pay-per-click engines like Google and Yahoo! have modified an older bidding model to maximize profits.”
I have to say that we at https://incparadise.net are using some pay per click advertising too, but we bid very low. Often the smallest bid possible. I cannot understand how our competitors can pay $5-$8 per click and still make money. The above mentioned article is good eye opener about pay per click ads.