Small Biz 101: Tips for Increasing Sales – Signal vs. Noise (by 37signals): “How to bring in customers. This is an article I found on one of the blogs and I think is very useful to any starting small business.
“So you’ve quit your 9-to-5 and you’re ready to make millions. How do you get started?
Welcome to the world of sales. Whether you’re in the service industry or the product business, you need to sell, sell and sell some more.
You may be thinking “Wait a minute. I started my own company because I’m passionate about XYZ, not to be a salesman.” This couldn’t be further from the truth. As soon as you start your own company, sales is your raison d’être. Don’t stress though, it’s not as bad as you think.
I’ve had the privilege of being in both the service industry (working as a web developer) and the product industry (selling web applications), so here some tips and tricks I’ve picked up along the way: 8 ways to increase sales ”