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Newsletter Management

Date: 03/02/2006 | Category: Business | Author: developers

Are you in touch with your customers, whether past or present? If you are already doing that, I must say, you are on the path to success. If you are not, here’s how you should be in touch with them. Plan a newsletter for your customers or prospective customers. 

First of all, define your prospective customers clearly and build a database of such groups. Start working on designing a newsletter for them. Here are few tips to be kept in mind while doing so – 

1. Define frequency – don’t worry even if its once in four months. Important is that you stick to that schedule. 

2. Define size – define the size of your newsletter – ideal will be to start with a one page letter and then increase it over a period of time. 

3. Define recipients – start with few recipients first and then slowly increase the number. This will help you on two aspects – newsletter management learning and feedback for improvement. 

4. Be consistent – the layout, tone, text presentation, fonts, etc should be consistent for all the newsletters sent by you. 

5. Contents – don’t try to sell your products at the first opportunity. In fact, the newsletter should seem more of a piece of useful information for the recipients than a blatant presentation of your products. 

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