Are you in touch with your customers, whether past or present? If you are already doing that, I must say, you are on the path to success. If you are not, here’s how you should be in touch with them. Plan a newsletter for your customers or prospective customers.
First of all, define your prospective customers clearly and build a database of such groups. Start working on designing a newsletter for them. Here are few tips to be kept in mind while doing so –
1. Define frequency – don’t worry even if its once in four months. Important is that you stick to that schedule.
2. Define size – define the size of your newsletter – ideal will be to start with a one page letter and then increase it over a period of time.
3. Define recipients – start with few recipients first and then slowly increase the number. This will help you on two aspects – newsletter management learning and feedback for improvement.
4. Be consistent – the layout, tone, text presentation, fonts, etc should be consistent for all the newsletters sent by you.
5. Contents – don’t try to sell your products at the first opportunity. In fact, the newsletter should seem more of a piece of useful information for the recipients than a blatant presentation of your products.