Create a niche and separate yourself from the pack. This should be the motto of every small businessperson who wants to make it in the competitive market. When you offer what no one else has and you target a very select portion of the market, you eliminate your competition before it’s even begun.
While this strategy may have some risks to it, it also comes with the bonus of providing you with some protection from the ups and downs of the economy. When it comes to small business, a small operation can offer some of the best specialization. You can make your services and goods attractive to the target market.
The best way to do this is to study your market. If there’s already an overabundant supply of the same service you offer, how can you make your offer bolder or more unique? One entrepreneurial housewife who does home cleaning in the mornings to supplement her income found the way to make her services unique – she offered catered cleaning. Her cleaning was designed to mimic the householder’s in the manner of supplies, scents and styles.
By fulfilling a very specific demand in the market, she’s made her services more highly valued. She is now in a position where she turns down new clients until she can hire a support staff. Make yourself unique and you make yourself invaluable.