Recently, U.S. News & World Report held a discussion with entrepreneur and futurist Thomas Frey of the Da Vinci Institute, a business and technology think tank.
U.S. News ask Frey what was changing and what start-up businesses have to watch for in the future. His response was a reference to a “confluence of influence”. Everyone is involved in the do-it-yourself-content movement where bloggers, podcasters, and others have been given a voice in which to express their opinions.
This is both good and bad. Everyone is able to proffer their opinion, but figuring out who the influential people are in your industry and having them say something nice about you can definitely be tricky. The millions of voices vying to be heard can either work for you or against you.
Frey further states that if a large segment of the online world is able to connect with what you are trying to do, it can either be a tremendous blessing or a curse, but in either case you will have little time to react due to the high speed nature of business today.