Your business should matter. Your business should invite people to travel to where you are, to call you or willing to wait for your services. How do you do that? Simple. Communication is a tool that is most often overlooked. If you have a dog or a cat and you have a vet, you likely get cards from them all the time. They send you cards to remind you about shots. They send you cards on your pet’s birthday. They send you cards when it’s a season to check on teeth, fleas or just about anything that could come up with your pet.
Those cards let people like you and me know that someone cares. Your customers will feel the same way. Send notes, stay in touch and keep them up to date on what’s going on. For small businesses, you might do this with a newsletter. It doesn’t need to be fancy, just straightforward. You can talk about jobs you’ve done, jobs your doing or changes in the market. You can make it a tips newsletter or suggestions. You can even use it just as a way to talk about marketing trends like writing a newsletter to promote their own business.
Send cards on holidays and special events like birthdays, if you know them. If you’ve had a customer for over a year, celebrate that and send them a thank you note for their business. Communication is the key and it will keep your name present in their minds. So if your business is slowing down, send a few notes out there and let your customers know you haven’t forgotten them either.