Having a website of your business is not enough. Your site must be optimized as per search engines. It is estimated that approximately 80% of the internet traffic is directed through search engines. Leaders in the pack are Google, Yahoo, MSN, Lycos and Altavista. Your website must be friendly to these engines. Here is a list of do’s and don’ts for your website –
1. Avoid frames and heavy graphics. Sites with frames and graphics (movies, etc) look pleasing to eyes, but can’t be read by the search engine bots. Search engines look for text matter, not graphic designs.
2. Use keyword and key phrases on each page of your site. Remember, each of the pages on your site is an individual identity. Search engines read each page separately for indexing purpose.
3. Maintain a healthy keyword density without spamming the site. Keyword density of 3-6% is assumed to be effective and safe. Anything lower than this is bound to result your site being obscure while that above 6% may cause your site being blacklisted for spamming.
4. Manage your links properly. There were times when site owners could buy links and place them on the site. However, latest changes in the optimization space suggest that the links must be from the relevant sites only. For example, if yours is a car garage, all the links must be related to your business, and not one from inventory software company.