Lot is spoken, written and heard about the importance of communication with the outside world. This applies to small businesses as communication open to potential and existing customers. Larger consulting companies take a cool six months time to devise communication strategies for their clients. Effects are too good to be understated.
In essence, this means you should always be available for you potential and existing customers. For a small business owner, it becomes difficult to keep in touch with customers on 24/7 basis, however efforts can be made to reach this. If your clientele is from all over the world, best course of action is to outsource customer care duties to organizations from Asia. This ensures 24-hour services to your customers. If the clientele is restricted to Americas, try to create response policy and stick to it. It is always better to claim less and deliver more. For example, a 24-hour response policy looks good, but a response within eight hours delivers delight to the person on the other side. Judgment about your products is made based on the promptness of your response. This may also mean checking emails every four hours (during night time) and responding.