Becoming affiliate is one of the easiest things on earth, becoming a successful affiliate marketer and business owner is not so easy. People believe that becoming an affiliate of a large corporation is the key to success, but turning that key is in the hands of those affiliates only.
Affiliate marketing success is as difficult and risky as in any other business. Only difference is that business failure also means your products’ failure. Affiliate program failure merely means your failure, because those are not your products. Why does affiliate marketing suit a small business owner mindset? Reasons could be many – lower investments needed, smaller number of manpower needs and single point marketing (no geographical spread).