Ebay has long been popular among small businesses manufacturers, wholesalers and distributors who saw it as an effective alternative revenue source, but that view may be changing. EBay sellers are finding it more difficult to make a profit because of declining sale prices and the ever-increasing fees that eBay is now charging to store owners who operate online stores and choose to sell items at a fixed price.
Now, many are seeing a trend by small business owners toward building out their own e-stores and promoting them through SEM (Search Engine Marketing) initiatives such as Google and Overture (Yahoo), and shopping comparison engines such as Bizrate.com, Shopping.com, PriceGrabber.com, Buy.com and others. While it is a more expensive route, it does seem to be yielding better pricing and a more solid overall ROI.
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