Email marketing has been the rage of marketers across the globe. This form of marketing approach has been found to be one of the most effective and economical techniques. This is more applicable for small businesses.
It is very important to understand the basic principles of email marketing – writing an effective message. Subject line, body message and layout are the three major components of an email.
Subject line is where the recipient of the email starts reading the email. Some don’t read, but merely ‘see’ it. Depending on the ‘catchiness’ of the subject line, the destination of that email is decided. If it looks to be spam types, it is straight way shown the dust bin path. Subject line need not be action oriented all the time, however it should hold the interest of the reader. The email subject line is much more like punch line of an ad. If it fails to achieve what it is meant for, whole of the email will lose its existence.