Entrerepenuer.com recently spoke to experts in the field of marketing to see what marketing tactics are proving most effective in reaching today’s market. A market that is not only older and more multicultural, but a little more savvy. The standard sales pitch doesn’t work on this crowd.
According to the experts, here’s what will be popular:
- 89 percent of brands will use text and multimedia messaging to reach their audiences, with nearly one-third planning to spend more than 10 percent of their marketing budgets on advertising in the medium. (Source: Mobile Marketing Association)
- Online ad spending is up as much as 33 percent as more businesses follow the mantra, “think globally, act locally”. (Source: 24/7 Real Media Inc.)
- The popularity of blogging and RSS feeds will increase as more businesses embrace the idea of sending information without email.
For more ideas, check out the article, “Hot New Market Trends” written by Gwen Moran.