You’ve started your business. Figured out what products or services you are going to offer and are ready for that first customer. So, where are they? In most cases, they aren’t forming a line just waiting for you to turn on the open sign to flood you with orders. You need to find them. How do you do that? You could consider:
Giving it away
No, its not a misprint. Offering your products or services for free to the first few customers is a good way to introduce yourself and your business. Sure, it may cost you some money, but it’s probably cheaper than several other types marketing activities.
Offering a discount or a coupon
Being the new kid on your block can sometimes work to your advantage. For example, offering an “grand opening” special where you offer a certain amount off or honor competitor coupons provides people with a cost-effective way to try you out and helps you build your customer base.