The Department of Justice estimates that workplace violence claims more than 1 million victims each year. Other studies indicate the figure to be closer to 2 million people. The annual cost of workplace violence to U.S. business is between $20 and $35 billion dollars. While you may think that violence in the workplace is random in nature, it is not….
When a new employee joins your small business organization, he is apprehensive of the new work environment. As if this is not enough, a cold welcome at the new work place makes him all the more uncomfortable. Large organizations have a structured approach to inducting new employee. What about small business organizations? If a small business organization doesn’t have an…
Nationally, the average annual employee turnover rate for all companies is 12 percent. As business owners, we also know that replacing employees costs money. Do you know how much it will cost you to replace a particular employee? By knowing the cost of losing and then replacing an employee, you can determine how much you can afford to invest in…
In my last post here I had shared information about brand positioning. To recap the concept, brand positioning is about communicating to your target audience the edge of your brand over competition. We are also aware of the fact that consumer behavior and technology keep on changing with time. Technologies weren’t fast changing in earlier times, same is not true…
Wage and hour lawsuits are more common then you think. Understanding all the nuances can be particularly difficult for a small business owner. One general rule of thumb to keep in mind is that only a handful of exceptions to the rule that employees should receive hourly pay, with time and a half for overtime truly exist. Knowing this, it…
Positioning is one of the most revolutionary concepts ever evolved in management of marketing. Positioning in simple terms means differentiating your product or brand from the competition. It is like selling your car in horse carts market positioning it as an automobile. Positioning is about arresting the attention of your prospects with some difference, be it benefits or features. It…
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