As a small business owner, if you are into industrial products, then this may not be really for you. Industrial products are highly rationalized lot, and usually (Iâd say, 99.99%) not purchased through impulse. However, this type of purchase behavior is highly useful to small (even large) businesses. Have you even seen people in a card or gift shop? They…
Many small business owners struggle with the issue of either buying, renting or leasing office space. Unfortunately, depending on who you ask, you’ll get a different opinion from everyone. With each business bringing its own unique set of circumstances to the table, the decision rests ultimately on what best will suit your needs as a small business owner. There are…
Whether you prefer to assume KISS stands for “Keep It Simple, Stupid” or “Keep It Simple and Straightforward“, the basic principle is the same. When dealing with a problem, we have a frequent tendency to make it more complex then it needs to be. As a result, the solutions we attempt to implement are far more burdensome and cumbersome than…
The SBA announced this month that it would begin implementing the Women-Owned Small Business Federal Contract Assistance Program. Originally authorized in 2000, but not implemented, the program was designed to ensure that women-owned small businesses would receive at least 5% of all federal government contracts. Historically, women small business owners have been underrepresented in federal government contracts. For example in…
We have often seen that there goes lot of thought and evaluation before buying a product. Many a time, even we have been involved in this process. On the other hand, there are situations when we didn’t (consciously) go through this process, and still bought a product. Scientists and researchers offer rock solid explanation for this – buying behavior can…
Many businesses thrive on single product. These businesses are often called single product organizations. This is particularly truer for small businesses. Large businesses can’t afford to be single product organization. Threats are too many and single product strength quickly gets translated into weakness. Ditto for small businesses. If a small business owner is trying to survive and thrive on single…
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