People often mix up marketing and selling. Some business owners use these terms interchangeably, which is not true. Others treat marketing as the sum total of selling and advertising. This again is not true. There is no doubt about the evolution of marketing – it came from selling only. Pre-world war II era suggest that selling prevailed over everything else….
As a business owner, the importance of hiring the right person for the right job is difficult. Even after proceeding cautiously, asking what you think are all the right questions, and extending an offer, you may still find that it wasn’t enough. That’s why many companies have taken it a step further and put their candidates through a more rigorous…
Ethics and philosophy have for long dominated the management education space. Lot of printers and painters got good business from printing and painting company’s philosophy and mission, and other not so easy to understand statements. Are these true? Or are these mere fashion statements to show that the organization has good number of MBA’s? May be it was the case…
The City of Altus, OK decided to adopt an ‘English-only’ policy that required its employees to communicate in English in all work-related communications. An exception was made for employees that had to communicate with citizens who spoke limited English. The only significant national-origin group affected by the policy was a group of 30 Hispanic city employees. They sued the City…
My long career in marketing consulting is infested with examples of small business owners not being able to âcloseâ the sale. Typical excuses are âmy brother is not in town, he will only make the decisionâ?, âour board hasnât been able to take a close look at your proposalâ? and many others. Result is same â procrastination. It took hours…
Business owner’s policies (BOPs) are typically insurance packages that provide both property and liability coverage at one premium. BOPs are available to most small and medium-size companies and can be an affordable alternative to purchasing separate policies for liability and property insurance. BOPs include property protection for an office building and its contents as well as other people’s property brought…
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