Cause related marketing or simply cause marketing is fast becoming one of the effective strategies for businesses, particularly small businesses. Cause marketing can be defined as thus – the business owner associates sales of his products with some charitable cause. For example, you may promote your product by implementing cause marketing. Suppose you advertise in various marketing channels that a…
B2B market place is defined as the market place where the customers are organizations, and not the ‘consumers’. These customers may be end users or using the products for processing. B2B market place is governed by rationalized decision making unlike emotional decision making in B2C market place. I don’t say that whole of the B2C market place is infested with…
A new product called TargetPort can convert a career page on a corporate Web site into a recruiting tool. The interactive page introduces candidates to information about a company, its mission, its culture and job openings. TargetPort was designed specifically for small to mid-size businesses with a desire to promote a professional employment brand. The product will be sold through…
With the advent and fast spread of internet, terms like B2C and B2B have assumed greater importance. Small businesses face the dilemma more than others – whether to focus on 2B or B2C? Both the market segments have their own sets of advantages and disadvantages. B2B, while difficult in the first stage, are extremely lucrative over a long term. Customer…
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Microsoft is releasing its new small business accounting software. The program is geared toward companies with up to 25 employees, with support for up to five concurrent users. A single-user license of the program, with one free year of full techincal support, costs about $149 at retail stores. An upgrade of the Office suite called Microsoft Office Small Business Management…
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