Small businessesalways run short on money as far as promotional activities like advertising is concerned. Therefore it becomes vital to use the last available penny to best results. There are many ways of deploying your advertising budget across the financial year – continuous, flighting, blowout and quarterly. Continuous type means spending the ad budget on smaller ads throughout the year….
A recent survey by Aquent Marketing Staffing of Chicago found that the number of people who are now considering “temporary work” instead of full-time employment with a single employer is on the rise. The reason? More and more people are hoping to achieve a better balance between their work and personal lives, and they are willing to make some sacrifices…
Let’s be a customer for a while. Say, we are the project manager for a company, and deal with many vendors across the board for various supplies. We have two vendors. Vendor A has informed that he would be delivering a critical component at 2 pm on Monday. Vendor B has promised 11 am on Monday. Vendor delivers the component…
In an effort to compete with Microsoft, Google is launching Google Apps. The software allows you the ability to offer private-labeled email, IM and calendar tools. You can design and publish your organization’s website, too. It’s all hosted by Google, so there’s no hardware or software for you to install or maintain. Best of all, its free. The software is…
There are two types of business firms, let’s say shops. We enter into shop A, and are greeted by the sales person. The person enquires about our need, and directs us to the relevant section of the shop. Same or other person now takes charge behind the desk and starts understanding our needs. He goes to an extent of ‘not’…
Much ink has been used in print or writing on employing strategies for success on the net. Most, in fact almost all of these strategies have been devised from the point of view of online space. Take search engine optimization techniques or banner advertising or for that matter directory listing (like a classified in offline print). Then the guru’s go…